Resources Library by ANA

Radio audience surveys in France in 1996

The year of 1996 was unbelievably rich in events for radio researchers in France. Not less than two panels were operated as well as the year long DAR audience survey. These events led to some confusion among market actors, as some radio stations were...

Catalogue: 2nd Radio Research Symposium

Author: Dina Raimondi

June 15, 1997

Making audience surveys more relevant to programmers

With increasing numbers of radio stations in all Australian markets resulting in greater levels of competition and more audience volatility, the need to track programme performance with greater accuracy and confidence has become essential. In the...

Catalogue: 2nd Radio Research Symposium

Authors: Bob Cornish, Mark Neely

June 15, 1997

Survey samples for place-based media research

Today’s environment has increased the need for advertisers to reach consumers outside the home. This has contributed to the growth of place- based media. Audience estimates for traditional media have historically been based on probability based...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Tim Dolson, Ceril Shagrin

Company: Nielsen

June 15, 1997

Internet surveys

The paper describes the results of one of the first commercial surveys to be conducted in the United Kingdom over the Internet. It directly compares email and postal methods of data collection. The results show a major advantage for email in terms of...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Author: Pete Comley

November 1, 1996

Mystery shopping

This paper looks at the evolution of large scale mystery shopping survey programmes, which in many instances is being driven by financial institutions. It describes how NOP has reacted to both the development of the market for performance measurement...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Jon Armstrong, Carole Arvanitis

May 1, 1996

Challenges of agricultural market research in Russia

Russia is a vast agricultural market; even in the current depressed state of the economy, farm inputs represent multi-billion dollar purchases. Consumer market research is developing rapidly, but with interviewers located in the large cities with...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Vladimir Lapin

February 1, 1996

Let me show you our holiday video.....?

At the beginning of the 1990’s, it was recognised that the existing information on the volume and value of tourism and the characteristics of the visitor market was inadequate as an input to the forward planning and development of tourism on...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Chris Brock, Tom Costley

September 1, 1995

Research on the radio listening audience in Italy

In this paper the authors present the up to date situation of the surveys on the radio listening audience in Italy. The first part of the paper contains a brief description of the evolution in recent years of the radio in Italy and of the surveys...

Catalogue: Radio Research Symposium 1995

Authors: Leonardo Abbruzzese, Giorgio Visintini

Companies: Unicab Italia S.p.A, SWG Spa

July 1, 1995

The health insurance system

The paper discusses the benefit of the introducing of the health insurance system in the Czech Republic. It explains the role of particular subjects of the system : government, health insurance companies, providers of the health care and clients....

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Vojtech Spacil

April 1, 1995